HOUSTON (October 13, 2014) – The Woman Contractors Association, Associated Builders and Contractors, and National Association of Minority Contractors will recognize federal, state and local elected officials for support of the construction industry during a reception Thursday, October 16, 5-8 p.m. at the Crowne Plaza Downtown Houston.
Dennis is a 35-year veteran of the Public Relations field with experience in front of the camera during crises, as well as behind the scenes counseling management and out-front working with constituents during community outrage. Dennis’ vast experience also includes handling many positive events, such as groundbreakings, open houses and kick offs; events that included the likes of the Prince of Wales, the Governor of Tamaulipas, Mexico, and the Governor of Texas. Dennis has long-standing relationships with leaders on the local, state, regional, and national scene.
Dennis, retired from Shell Oil Company, is professionally Accredited in Public Relations (APR) through the Public Relations Society of America (PRSA) and is a member of the PRSA Counselors Academy. He was appointed to the Gulf Coast Rail District board by the Harris County Mayor’s and Council’s Association, is an elected member of the Bilma Public Utility District board, is a founding board member of the Economic Alliance Houston Port Region and chairs the group’s Public Policy Task Force. Dennis is an active member of the Greater Houston Partnership, serving on various committees including federal, state and local relations committees.
Winkler Public Relations is also an active member of the Associated Builders and Contractors, Inc. (ABC)-Greater Houston Chapter, The Deer Park Chamber of Commerce, The Women’s Business Enterprise Alliance (WBEA), The Women Contractors Association, Association of Chemical Industry of Texas (ACIT) and Pasadena Chamber of Commerce.
Kathy has over two decades of marketing and sales experience, starting as a small business owner 29 years ago. Her experience includes serving as Regional Marketing and Public Relations Director (Texas and Massachusetts) for a national decorating franchise company, Training Consultant for Dale Carnegie, Retail Sales Representative and Project Manager for Intuit and Southwest Area Sales Manager for Lexmark. Kathy’s vast experience includes marketing, sales and new business building classes for franchise owners, customer service and sales seminars for national marketing/sales teams, including major retail chains and national phone sales teams. Kathy oversees sales and marketing, procurement, contracts and financial aspects of Winkler Public Relations. She also provides expert counsel on training, retail, customer service, sales and marketing needs of clients.
Kathy is active in Associated Builders and Contractors, Inc. (ABC)-Greater Houston Chapter, The Economic Alliance Houston Port Region and The Women’s Business Enterprise Alliance (WBEA) – Houston and was named WBEA’s 2007 Advocate of the Year. Winkler Public Relations was named “The 2011 New Member of the Year” for ABC-Houston. Winkler Public Relations is also a member of the Deer Park Chamber of Commerce, Women Contractors Association, Association of Chemical Industry of Texas (ACIT) and Pasadena Chamber of Commerce.
Image & Branding
Winkler Public Relations can develop a compelling, relevant and consistent brand experience that enhances your image and brand. We will work with you to develop strategies that position your company favorably with diverse publics, as well as your customers.
A positive image helps attract and retain customers and shareholders, as well as retains high caliber employees. A positive brand and image that is synonymous with integrity and leadership in the community will positively impact the bottom line of your company.
What kind of image is your company projecting?
In a Cone 2002 survey, 84% of the participants claimed they would switch to a socially responsible brand or welcome a socially responsible company to their community. For 74% of the respondents, corporate social responsibility is important to where they work and 66% say social responsibility is important to their stock investment.
In contrast, 91% of the respondents would switch to another product and 76% would boycott products or services of companies they perceive as not being socially responsible.
Winkler Public Relations can:
- help develop strategies to effectively brand your company or re-build your brand to diverse publics
- create an integrated brand strategy and increase brand value
- build or re-build the reputation of your organization that will differentiate your leadership from others by capitalizing on your vision and values and social performance
- help integrate and align strategy throughout your organization
- develop strategies to launch a new identity and brand platform
- develop strategies to maintain brand integrity
Stakeholder Engagement “Stakeholder Marketing”
Winkler Public Relations can call on its vast experiences and relationships to help your company implement an effective community relations program. Dennis Winkler’s community and media relationships span more than three decades in Houston and the Ship Channel areas, as well as Austin, New Orleans and Baton Rouge.
Dennis has developed strong business relationships with local, county, parish, and state government officials. Throughout his 23 years with Shell Oil Company, Dennis was recognized for building and sustaining relationships, managing issues important to organizations and the public, and handling crises. Dennis’ strong community relationships helped Shell maintain its image during crises, helped the company receive favorable tax treatment for expansions and helped secure timely permits.
Winkler Public Relations can help your organization develop results-driven community strategies that help build reputation, brand and goodwill. The power of your corporate image lives in the minds of your neighbors, employees, customers, suppliers and investors. Winkler Public Relations
can target effective programs to deliver powerful results.
Winkler Public Relations can help your organization engage with your stakeholders and win over or counter opposition groups. Winkler Public Relations has vast experience engaging with local communities and special publics, from working with opposition groups during permit applications to working with community groups on a day-to-day basis.
Dennis Winkler helped establish several community advisory panels and has actively engaged with more than a dozen community advisory groups, as well as environmental organizations. He worked side-by-side with community members to educate citizens about worst-case scenario prevention plans, helped build community awareness about clean air plans and spent years establishing dialogue and trust between companies and communities.
During his leadership tenure with the nationally recognized Deer Park Local Emergency Planning Committee, Dennis managed the start-up of a shelter-in-place safety campaign which became a model for programs introduced across the United States and in several foreign countries. He oversaw activities to design a friendly turtle mascot, Wally Wise Guy, and prepare educational materials to teach shelter-in-place to avoid chemical exposure.
Winkler Public Relations can help target your social investment dollars to generate the greatest benefit from your company’s community involvement. Dennis Winkler developed a Social Investment Strategy for a Fortune 100 company, a strategy that aligned the corporate giving program with business goals and objectives, addressed social issues and relieved business constraints.
Winkler Public Relations can:
- develop a strategic plan for your company to reach stakeholders with consistency
- develop stakeholder loyalty and support for company programs
- establish effective partnerships with customers and alliance partners, strengthening your competitive advantage
- prepare social reporting to external stakeholders
- build brand awareness through effective social investment and cause marketing programs
Public expectation for corporate social responsibility and social performance is growing. In a 2002 Cone Corporate Citizenship Survey respondents shared their expectations:
- 78% say companies have responsibility to support social issues
- 84% say they will switch to a Corporate Socially Responsible brand
- 84% say Corporate Social Responsibility is important to wanting a business in their community
- 66% say Corporate Social Responsibility is important to stock investment
- 83% would refuse to invest in company that is not socially responsible
- 76% would boycott a company’s products/services if that company is not socially responsible
Winkler Public Relations’ experience in issues management combined with its broad relationships and involvement in communities, business and industry issues places Winkler Public Relations in a unique position to anticipate and identify issues before they can impact your operations, image or reputation. Winkler Public Relations can proactively design strategies and programs to manage, minimize and counter the impacts of issues.
- Dennis Winkler has worked with petrochemical industry members on strategies and plans to roll out worst-case-scenarios for communities. Plans included a unique method of communicating in town hall-styled sessions that improved one-on-one communication and prevented community outrage about toxic releases.
- More than 92% of the town hall participants said industry’s emergency planning and preparedness for worst case scenarios increased community safety.
According to the Institute of Crisis Management, 75% of all organizational crises arise from un-addressed issues.
Dennis Winkler featured in Summer 2013 “Economies In Motion” Newsletter. Check it out here (Page 8).
Award recognizes visionary design and quality execution
FORT WORTH, TX, (January 31, 2011) – Crescent Real Estate Holdings LLC announced today that
Greenway Plaza received the prestigious 2011 Urban Land Institute Houston Development of Distinction Heritage Award. The ULI award jury commended Greenway for demonstrating that visionary design and high quality execution stands the test of time. Continue reading
HOUSTON (December 6, 2010) – Winkler Public Relations recently join the
Associated Builders and Contractors Greater Houston Chapter. ABC is America’s
leading commercial and industry construction trade association dedicated to advancing
and protecting the construction industry through open competition and free-enterprise.
ABC Greater Houston represents small manufacturers and commercial contractors
in the Houston region who service the refining and chemical industry which Winkler
Public Relations supports. Mobil Steel International, Inc., a Winkler Public Relations
client and active member of ABC Greater Houston, introduced Winkler Public Relations
to ABC and sponsored Winkler Public Relation’s membership. Continue reading