Crescent’s Greenway Plaza Earns Urban Land Institute’s Heritage Award

Award recognizes visionary design and quality execution


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FORT WORTH, TX, (January 31, 2011) – Crescent Real Estate Holdings LLC announced today that
Greenway Plaza received the prestigious 2011 Urban Land Institute Houston Development of Distinction Heritage Award. The ULI award jury commended Greenway for demonstrating that visionary design and high quality execution stands the test of time.

The ULI Development of Distinction Award is given annually, and recognizes the full development
process of a project – construction, economic viability, marketing, management and design. The heritage category recognizes developments and programs that have been completed for a minimum of 25 years, are worthy of emulation and continue to meet standards of excellence in design, construction, economics, marketing and management.

Greenway Plaza was Houston’s first master-planned mixed-use development and catalyst for Houston’s westward expansion. Built in three phases between 1967 and 1982 by the late visionary developer Kenneth L. Schnitzer, Greenway Plaza incorporates Class A office space, luxury residential and hotel properties with fine dining, shopping and entertainment options in a park-like campus environment. Greenway Plaza also features unique mass transportation options, including Houston’s only high-occupancy lane with direct access to an office campus.

“Greenway Plaza set the pace then and 40 years later still competes with new office buildings for
architecturally pleasing and practical office space featuring outstanding environmental quality, sustainability and customer service,” said Bob Carlen, vice president of property management at Greenway Plaza. “Nearly 60 percent of our customers have been at Greenway for 20 years or more.”

All 10 Greenway Plaza buildings are U.S. EPA Energy Star rated. The office park also features the
area’s largest green roof – 6.5 acres of grassy areas, walking paths, covered seating and fountains covering an underground parking facility. Greenway earned the 2010 Building Office and Management Association TOBY award as international suburban office park of the year, the 2009 and 2010 BOMA 360 Performance Building designation and environmental performance awards from the U.S. Green Building Council and Houston-Galveston Area Council.

“The ULI Development of Distinction Award sets a high bar,” said Greg Erwin, firm-wide head of the
Real Estate Development and Investments Practice Group for Winstead attorneys, and ULI Houston executive committee officer. “Greenway Plaza is a shining example of what the award stands for – a development that makes a positive impact on its surroundings and its community.”

Judges for the 2011 ULI Houston Development of Distinction Award were: David Allman, Owner and
Chairman of Regent Partners in Atlanta, Rick Cole, City Manager of Ventura, Calif., and Darcy Garneau, Managing Principal at EDI International in Seattle.

“Bringing an out-of-town jury to tour the Houston finalists accomplished an important goal for award
organizers,” said ULI Houston Executive Director Ann Taylor. “They spread the word about Houston’s best developments farther beyond our borders.”

For more than 30 years, ULI Awards for Excellence have defined the standard for real estate
development practice worldwide. The program is the centerpiece of ULI’s efforts to identify and promote best practices in all types of real estate development. The ULI Awards for Excellence honor development projects in three regions: the Americas, Europe, and Asia Pacific. Local versions of the ULI Awards help to raise awareness of ULI’s mission: to promote best practices in the responsible use of land, and can serve as a springboard to send more award entries the local council to the Americas competition.

The Urban Land Institute ( is a nonprofit education and research institute supported by its members. Its mission is to provide leadership in the responsible use of land and in sustaining and creating thriving communities worldwide. Established in 1936, the Institute has more than 30,000 members representing all aspects of land use and development disciplines. For more information about ULI Houston, visit

Greenway Plaza is located just five miles southwest of downtown Houston. Greenway Plaza, Houston’s premier master planned business development, features 10 buildings with 4,250,641 square feet of Class A office space. The campus is also home to The Shops at Greenway, which include a unique selection of retail options and a full service food court. The 55-acre business park and mix-use community includes residential condominiums, a luxury hotel and comprehensive athletic/social club, and provides easy access to major thoroughfares and convenient transportation alternatives. For more information, visit Greenway Plaza’s web site at

Crescent Real Estate Holdings LLC, headquartered in Fort Worth, Texas, is a fully-integrated real estate company owned by Barclays Capital and Goff Capital. Through its subsidiaries and joint ventures, Crescent owns and manages a portfolio of 35 premier office buildings totaling over 17 million square feet located in select markets across the United States with major concentrations in Dallas, Houston, Denver and Las Vegas. Crescent also holds investments in resort residential
developments in locations such as Scottsdale, Vail Valley, and Lake Tahoe; luxury hotels; and the wellness lifestyle leader, Canyon Ranch®. For more information, visit Crescent’s website at
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Dennis Winkler, Winkler Public Relations (for Crescent), 713.259.0195
Ann Taylor, ULI Houston, 713.349.8821 (office) | 281-702-3111 (cell)