Crescent Announces That Fulbright Tower Earns BOMA 360 Designation

First Houston Center tower to achieve BOMA 360 honor

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FORT WORTH, TX, (May 25, 2011) – Crescent Real Estate Holdings LLC announced today that Fulbright Tower in Houston’s Central Business District earned the Building Managers and Owners Association (BOMA) 360 performance building designation. Fulbright Tower, owned by Crescent 1301 McKinney, L.P., is part of the Houston Center complex featuring The Shops at Houston Center and four office towers with 4 million square feet of Class A office space.

Fulbright Tower is the first Houston Center property to earn the BOMA 360 designation. Fulbright Tower already earned U.S. Environmental Protection Agency’s (EPA) ENERGY STAR top performer rating, earning ENERGY STAR rating every year since 2007. BOMA 360 participants are required to participate in the EPA ENERGY STAR program. Additionally, in the fall of 2010, Fulbright Tower earned gold certification as Leadership in Energy and Environmental Design for existing buildings (LEED EB) from the U.S. Green Building Council. The BOMA 360 performance building designation is designed to recognize commercial properties that meet and exceed best practices and operate to the highest standards of excellence in the commercial office building industry. In addition to operations and management, the BOMA 360 Performance Program® rates building security, energy
efficiency, environmental sustainability and customer service.

“Crescent and Fulbright Tower are committed to a Class A working environment for our customers,” said Frank Staats, vice president property management for Crescent. “Accordingly, the BOMA 360 is a measurement of the quality that we strive to provide every day for our customers. We are proud of the designation and what this means for our customers and their workplace environment at Fulbright Tower.”

According to BOMA, a recent study conducted by Kingsley Associates demonstrated buildings with the BOMA 360 Performance Program® designation have higher customer satisfaction scores in 47 out of 50 categories relating to customer relations compared to commercial office buildings without the designation. A survey of designees that have held the designation for a year or longer also showed that BOMA 360 buildings achieved operational savings, developed new policies and procedures to improve operational efficiencies, and successfully competed for new customers because of the BOMA 360 designation.

“As the economic recovery starts to gain footing, the BOMA 360 designation is proving to be a valuable tool for property professionals looking to enhance commercial building asset values,” noted BOMA International Chair Ray H. Mackey, Jr., RPA, CPM, CCIM, partner and chief operating officer, Stream Realty Partners, L.P. “By earning the BOMA 360 designation, Crescent’s Fulbright Tower has proven that it has the critical operations and management best practices in place necessary to thrive in today’s marketplace.”

The Building Owners and Managers Association (BOMA) International is an international federation of more than 100 local associations and affiliated organizations. Founded in 1907, its 16,500-plus members own or manage more than nine billion square feet of commercial properties. BOMA International’s mission is to enhance the human, intellectual and physical assets of the commercial real estate industry through advocacy, education, research, standards and information. For more information, visit .

BOMA 360 is a groundbreaking program that evaluates commercial office and industrial building operations and management and benchmarks a building’s performance against industry standards and best practices. Applicants must achieve required points to be recognized as a BOMA 360 Performance Building. The BOMA 360 designation must be renewed every 3 years. A nine-member, independent BOMA 360 Performance Program Council confers designations, provides administrative oversight, and continuous review and updates to keep the program current with industry best
practices and standards. For more information, visit

Fulbright Tower was completed in 1982 and occupies a full city block within Houston Center. The tower features 52 floors of Class A office space, two underground parking levels, and dramatically appointed lobby with landscaped areas. Houston Center is the premier business, living and leisure complex in Houston’s Central Business District. Its city-withina-city concept features office space, luxury lodging, restaurants, shopping, banking, health and fitness, and residential high-rise living – all linked by sky bridges and underground pedestrian tunnels. Houston Center features four office
towers with 4.2 million square-feet of Class A office space located in the Central Business District in Houston, TX, and is currently 91% leased. The multi-block complex has been artfully developed according to classic design principles as an exciting urban environment for people. For more information, visit Houston Center website at

Crescent Real Estate Holdings LLC, headquartered in Fort Worth, Texas, is a fully-integrated real estate company owned by Barclays Capital and Goff Capital. Through its subsidiaries and joint ventures, Crescent owns and manages a portfolio of 35 premier office buildings totaling over 17 million square feet located in select markets across the United States with major concentrations in Dallas, Houston, Denver and Las Vegas. Crescent also holds investments in resort residential
developments in locations such as Scottsdale, Vail Valley, and Lake Tahoe; luxury hotels; and the wellness lifestyle leader, Canyon Ranch®. For more information, visit Crescent’s website at